A technology company offering a modern online services platform that enables users to make quick bookings and access remote consultations with qualified specialists. The project expanded both digital channels and physical locations, strengthening its position in the digital services market.

‍

The strategy was iterative — we tested, measured, and optimized.

‍

1. Testing multiple channels and validating hypotheses

‍
Initially, we ran broad promotional activities:

• Google Ads, Meta Ads, and TikTok Ads campaigns
• Campus promotions targeting medical students
• Collaborations with influencers
• Offline materials, including flyers and promotional events

The goal was to determine which channels truly translated into sales results.

2. Identifying the most effective activities and scaling them

‍
After several months of testing, it became clear that paid campaigns - primarily Google Ads and Meta Ads - delivered the best results. These channels generated the highest performance and the most stable influx of new users. Consequently, we began systematically scaling these campaigns while maintaining control over costs and effectiveness.

3. Building sales processes and reporting

‍
We developed structured processes for acquiring and engaging users, combining marketing efforts with actual in-app engagement.
We implemented performance reporting and real-time budget optimization. This ensured that every increase in investment was backed by hard data on effectiveness.

‍

1. Transition from the early-stage phase to a profitable, scalable business model.
2. Build sales processes that can be expanded both online and offline.
3. Validate various marketing hypotheses and identify the most effective channels.
4. Scale operations while maintaining control over profitability and return on investment.

Results of our efforts (2022–2025):

• Over 10-fold increase in the advertising budget, directly driven by the high effectiveness of campaigns
• Transition from early-stage to a profitable business model
• Development and validation of marketing hypotheses, enabling focus on the highest-return channels (Google + Meta)
• Preparing the brand for VC investor discussions through consistent sales and marketing data

After a series of tests and experiments, it became clear that paid campaigns on Google and Meta delivered the best, most measurable results — which is why the company’s ongoing advertising strategy is built around these channels.

Thanks to consistent testing, data analysis, and scaling the most effective actions, the technology company progressed from an early-stage startup to a profitable, steadily growing online business.

Key success factors:

• Iterative approach and hypothesis validation
• Focus on the highest-return channels
• Transparent performance reporting
• Efficiency that justified a 10-fold increase in the advertising budget

The result? The project is growing faster than ever — driven by campaigns that not only increase reach but also directly support sales and business growth.