Client
An education company offering specialized online courses and training, targeting both individual and business clients. Its goal was to develop users’ professional skills through modern learning formats and a practical approach to education.
Approach
The strategy focused on several key areas:
1. Reorganizing the offer and launching new products
- We introduced course packages — bundles of multiple trainings offered at an attractive price.
- Created new sales landing pages tailored to the users’ purchase decision stages.
- Launched a new service format — advisory consultations before purchasing a course, which increased trust and conversion.
2. Building and optimizing online sales channels
- Conducted a full analysis of previous campaigns and developed new, profitable customer acquisition channels.
- Implemented a cohesive advertising system (Meta Ads + Google Ads) based on a sales funnel.
- Leveraged remarketing and automation to increase returning users.
3. Profitability analysis and budget management
- Each stage of the campaign was monitored for net margin (after advertising and service costs).
- Optimized budget allocation across platforms, focusing on channels with the highest ROI.
Goal
- Recover and stabilize revenues after a period of decline.
- Develop new, profitable online sales channels.
- Increase the profitability of advertising campaigns.
- Introduce new offer formats and ways of engaging with clients.
Results
Results of the collaboration (February 2024 – June 2025):
- ROAS: 581% within the first 3 months of cooperation
- New online sales channels: Increased revenue stability and restored growth momentum
- Implementation of new landing page and product concepts: Significantly improved conversion rates
Net margin (after advertising and service costs):
- 2024 Q1 → -120 PLN
- 2024 Q2 → 10,956 PLN
- 2024 Q3 → 15,362 PLN
- 2024 Q4 → 48,829 PLN
- 2025 Q1 → 59,796 PLN
- 2025 Q2 → 52,642 PLN
Outcome: Net margin increased over 500x within one year.
Summary
Thanks to thorough analysis, new sales strategies, and refining the offer, the company regained profitability and stable growth.
Key success factors:
- Introduction of new sales channels
- New product formats (course bundles and consultations)
- Refreshed landing pages and effective marketing communication
- High ROAS while maintaining real margins
Result: The brand not only halted the revenue decline but quickly became a profitable project again, with solid foundations for growth.
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