Process

COMPREHENSIVENESS

Our process

You start with an idea — we evaluate its viability before you invest your time and money.
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We work quickly, methodically, and cost-effectively, leveraging real data. Instead of guessing, we validate ideas and eliminate unviable directions before they turn into expenses.

User intent diagnosis and mapping
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In the workshop, we identify why someone would choose your product.

1. Jobs To Be Done
‍We analyze the “jobs” behind users’ decisions. This helps us understand their true needs, motivations, and the context in which they use your product.

2. Influence Psychology (based on Robert Cialdini)
We apply principles of influence, such as social proof, authority, and scarcity, to design communication more effectively and motivate action.
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Outcome: We know what to test and who to target with your message.

We create hypotheses for validation

We develop concrete hypotheses regarding:
- the product or offer,
- messaging and value propositions,
- channels of outreach,
- audience behavior,
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These aren’t “gut-feel” ideas - they are testable assumptions derived from customer insights.

Testing based on real behavior, not opinions

We test each hypothesis individually through:
- short advertising campaigns,
- outreach,
- website communication

Clear metrics — fast decisions

We evaluate results through hard data.

‍Leading indicators: CPC, CTR, cost per click, engagement, response time
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Lagging indicators: CAC, CLV, profitability, conversion rate

If something doesn’t show promise, we cut it immediately—without wasting budget.

Scaling efforts where hypotheses have proven their value

Hypotheses that prove successful transition into a scalable operating model. You invest only in what delivers returns - without risking your entire budget.

‍End result: a clear answer on whether the idea works, minimal cost and time, and readiness to scale or pivot.

Diagnoza i zmapowanie intencji użytkowników

Na warsztacie identyfikujemy, dlaczego ktoś miałby wybrać Twój produkt.

‍1. Jobs To Be Done
Analizujemy, jakie „zadania do wykonania” (jobs) stoją za decyzjami użytkowników. Dzięki temu rozumiemy ich prawdziwe potrzeby, motywacje i kontekst użycia produktu.

2. Psychologia wpływu (wg Roberta Cialdiniego)
Wykorzystujemy zasady wywierania wpływu, takie jak społeczny dowód słuszności, autorytet czy niedostępność, aby skuteczniej projektować komunikację i motywować do działania.

‍Efekt: wiemy, co testować i do kogo kierować przekaz.

Tworzymy hipotezy do walidacji

Budujemy konkretne hipotezy dotyczące:
- produktu lub oferty,
- komunikatów i wartości,
- kanałów dotarcia,
- zachowania odbiorców.
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To nie są pomysły “na czuja” - to testowalne założenia wynikające z diagnozy klientów.

Testowanie oparte na realnym zachowaniu, nie opiniach

Każdą hipotezę sprawdzamy osobno poprzez:
- krótkie kampanie reklamowe,
- outreach,
- komunikacja na stronie.

Jasne metryki - szybkie decyzje

Oceniamy wyniki przez pryzmat twardych danych.
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‍Leading indicators:
CPC, CTR, koszt kliknięcia, zaangażowanie, czas reakcji.
‍Lagging indicators:
CAC, CLV, profitability, conversion rate.
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Jeśli coś nie rokuje - odcinamy to natychmiast, bez przepalania budżetu.

Skalowanie działań tam, gdzie hipotezy potwierdziły swoją wartość

Hipotezy, które się sprawdziły, przechodzą w skalowalny model działania. Inwestujesz tylko w to, co daje zwrot - bez ryzykowania całego budżetu.

Efekt końcowy: jasna odpowiedź, czy pomysł ma sens, minimalny koszt i czas, gotowość do skalowania albo pivotu.

SKUTECZNOŚĆ

Referencje

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Samantha Smith

DOKDOK

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Samantha Smith

NIL

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GIANT LASER

Samantha Smith

MEDITALENT

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Samantha Smith

CRED

Samantha Smith

DC AG

Samantha Smith

GIANT LASER

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Samantha Smith

GRUPA RW

Samantha Smith

DOKDOK

Samantha Smith

CRED

Samantha Smith

MEDITALENT

Samantha Smith

NIL

Samantha Smith

GIANT LASER

Samantha Smith

GRUPA RW

Samantha Smith

MEDITALENT

POKAŻ WIĘCEJ

Contact

Let's talk

Tell us how we can help your business! Our consultants will contact you as soon as possible to discuss the support options we can offer.

Thank you for submitting the form. We will get back to you soon with a response!

Oops! Something went wrong while submitting the form. Please try again.

FAQ

Do you want to learn more?

Can I purchase/order only the advertising service?

Yes, we offer modular support for businesses, which means the client can choose a package or individual services tailored to their needs.

Do you provide experts on a permanent basis or only for a specified period of time?

Depending on the client's needs, we offer expert services for a specified period of time or conduct recruitment for a suitable candidate on a permanent basis.

What benefits will external expert services bring to my business?

External expert services provide access to high-quality knowledge and skills, helping optimize operations, save time, and increase efficiency.

Do you offer technical support and project management during the service?

Yes, we provide comprehensive technical support and professional project management to ensure everything runs smoothly and efficiently.

Do you provide experts remotely or only on-site?

The vast majority of projects are conducted remotely.

Contact

Let's talk

Tell us how we can help your business! Our consultants will contact you as soon as possible to discuss the support options we can offer.

Thank you for submitting the form. We will get back to you soon with a response!

Oops! Something went wrong while submitting the form. Please try again.

FAQ

Do you want to learn more?

Can I purchase/order only the advertising service?

Yes, we offer modular support for businesses, which means the client can choose a package or individual services tailored to their needs.

Do you provide experts on a permanent basis or only for a specified period of time?

Depending on the client's needs, we offer expert services for a specified period of time or conduct recruitment for a suitable candidate on a permanent basis.

What benefits will external expert services bring to my business?

External expert services provide access to high-quality knowledge and skills, helping optimize operations, save time, and increase efficiency.

Do you offer technical support and project management during the service?

Yes, we provide comprehensive technical support and professional project management to ensure everything runs smoothly and efficiently.

Do you provide experts remotely or only on-site?

The vast majority of projects are conducted remotely.

Polityka prywatności

Our process

User intent diagnosis and mapping‍

We create hypotheses for validation

Testing based on real behavior, not opinions

Clear metrics — fast decisions

Scaling efforts where hypotheses have proven their value

Diagnoza i zmapowanie intencji użytkowników

Tworzymy hipotezy do walidacji

Testowanie oparte na realnym zachowaniu, nie opiniach

Jasne metryki - szybkie decyzje

Skalowanie działań tam, gdzie hipotezy potwierdziły swoją wartość

Referencje

Let's talk

Do you want to learn more?

Let's talk

Do you want to learn more?

User intent diagnosis and mapping
‍